Social Connection

A recurring theme in events and research, the growing importance of gastronomic experiences and social connection in the act of eating is seen with great attention by restaurateurs around the world. And those who take care of food design also need to pay attention to this trend.

Consumers are looking for more than just meals, wanting to experience unique moments that can be shared with friends and family. Many restaurants are investing in interactive environments, where customers can participate in the food preparation process or customize their dishes in a more engaging way.

Establishments that host themed dinners, tasting nights and interactive culinary events have shown how the dining experience can be elevated to a new level. These experiences not only attract more customers, but also increase engagement on social media, as consumers love to share their dining experiences. Focusing on memorable moments creates a competitive edge in an increasingly saturated market.

Furthermore, social interaction is enhanced through digital platforms, where diners can reserve tables, view menus and even interact with chefs. This approach not only modernizes the dining experience, but also makes it more inclusive and accessible. And this is a global movement, and this year’s NRA highlighted how restaurants are adapting to this new reality, transforming the meal into a rich and interactive social experience.

With this panorama of food service that offers an experience, the paradigm of the traditional model changes. It is as if the meal is no longer a complement to the outing, as it once was, but the outing itself. A complete experience that is sought to build memories, both for groups and for single customers. Although this reflects the need for more elaborate dishes and environments, it is also a recognition of the value of food in social culture.